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August 17, 2011 / gavinlaw

Trademark Owners and the New .XXX Top Level Domain

As the fall 2012 launch date approaches for the new top level domain .XXX, trademark owners should carefully consider whether to use the services of a vendor to “block” others from registering their valuable brands in the adult field domain space. In exchange for the payment of a fee, a vendor may block registration of strings matching the brand owner’s existing trademarks for at least the next 10 years. The period during which brand owners can block registrations runs for 50 days starting September 7th. Certain vendors are taking early orders to place brand owners’ blocking requests.

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